業務開發信怎麼寫？11封外貿老手的客戶開發信範本

在競爭激烈的市場中，想要成功開發潛在客戶，一封有說服力的業務開發信往往是成交的第一步。不論你是正在尋找國外客戶的業務代表，還是希望強化開發流程的行銷人員，學會撰寫高轉換率的開發信，都能大幅提升你的開發成功率。
本篇文章將深入介紹業務開發的實用技巧，並整理出多種情境下可直接套用的業務開發信模板，幫助你在不同市場與產業中靈活運用。從如何撰寫吸睛開頭、掌握開發節奏，到海外開發信的寫作技巧，一次帶你掌握高效溝通的關鍵！

 

《陌生開發信 範例》

Hi Sir,

Glad to hear that you're on the market for fiberglass. We specialize in this field for several years, with the strength of chopped strand mat and stitch chopped strand mat, with good quality and pretty competitive price.

Should you have any questions, pls do not hesitate to contact me. FREE SAMPLES will be sent for your evaluation!

Tks & br,

Jack
**** company (這裡留下公司名、電話、傳真、郵件就可以了，正文就可以寫的很簡單。)
Tel: ***
Fax: ***
Mail: ***
Website: http://www.####.com 

一：開發信後，客戶沒回音怎麼辦？催！！！！

Dear ***,

Sorry to trouble you again!

Please find my mail below. Could you please kindly check by return today? Because we'll be on holiday from May.1st to 3rd.

Thank you in advance!

Best regards,

Cindy

先寫得委婉一點，把你上次寫給他的郵件放在下面。如果他還是沒回覆，那就再重新發一遍，上面加上大寫的紅色的或者粗體的“RE-SEND！！！”如果還是沒消息，就打電話吧~
 

二：展會上遇到的客戶開發信，怎麼寫更加分？

把握客戶在展會上的興趣，主動出擊提供資料！

 

Hi Alex,

How are you doing? Glad to get your name card from HK fair.

This is Sandy from ***. We specialized in parking sensor system, and all our products with CE/FCC/FCCID approved!

Regarding the FUN MINI DVR your selected on the fair, pls find the details with best offer in attachment.

Hope to get good news from you! Thanks.

Best regards,

Sandy
Sales assistant
 

三：寄樣品運費讓對方出（到付）的委婉郵件

Hi ***,

Thank you so much for your kind reply!

Sure, samples will be prepared soon. Could you pls give me your courier account? Such as FedEx, DHL, UPS, TNT, etc. Each one is ok. I'll inform you the tracking number after parcel picked!

Please contact me if further questions. Thank you!

Kind regards,

C
 

四：客戶嫌價格高時，怎麼回覆？

政策：讓他知道你的價格沒有報高。

不是人家一說便宜點，你嗖的給人家少了一半價格，而是改變產品規格，比如包裝由好的改次的，長度改短點，重量要少點，或者功率低點。
Dear Kelvin,
Thank you so much for your kind mail!
Sure, our models with top quality, and think all of them meet the quality level in your local market! If the price is not suitable in your price range, could you pls accept to do a little change? The price will be reduced 3%. That is, EUR2.13/pc.
Pls don't worry about the quality. Price is important, but quality counts for much more!

Here is just a little change, the original length of the flashlight is 102mm, and now we just make it short, 89mm instead! And then, the total cost will be reduced 3% because of the material saved!

All the luminosity and the body look the same! I think it's workable for both of us. Any comments?

Best regards,
C
 

五：發了發票（PI）後客戶沒回信，怎麼催？

Hi ***,

Sorry to trouble you again!

Regarding the PI dated on ***, could you pls sign and confirm by return asap? Because we need plenty of time for arranging mass production!

It's a long time since I have got your reply last time. How is everything going on? If anything changed, pls keep me posted!

Thanks and best regards,

***
 

六：客戶收到樣品沒有回覆，怎麼重啟話題？

寄了樣品，並且感覺客戶應該是滿意的，等候回應試試這一版

Dear ***,

Sorry to trouble you again!

Regarding the project we discussed last time, could you pls confirm by return today? Because we need plenty of time for mass production. P/I will be sent to you asap after your confirmation.

If anything changed, pls keep me posted! Thank you!

Best regards,

***

或者簡單版

Dear ***,

What about the final decision about our samples? We need your comments to go ahead!

Thank you!

Kind regards,

Renee
*** Co. Ltd.
Tel: ***
Fax: ***
Mail: ***
Web: ***
 

七 : 遇到客戶殺價，怎麼回覆更高明？

客人死命的砍價，這時你不能一下子給人家底價，可以用採購數量來給他打個小折，這樣就算價格低了，數量上也補點進來。

Dear sir,

Pls find the re-checking the price as follows:

1) Super grade, USD***, give you a special discount of 2%
2) A grade, USD***, similar as super grade, but price much more competitive.

Hope we can deal. Thank you!

Rgds,
***
 

八：等客戶回覆，如何禮貌應對已讀不回？

你的客戶是中間商，他也需要等他的客戶回應之後才能再和你聯繫，沒事時發個郵件讓中間商客戶表把你忘了

Hi Johnny,

Thank you for your prompt reply!

Please keep me posted for further details.

Kind regards,
***
 

九：客戶拜訪信，怎麼預約與回覆？

客戶要來中國看你們廠了！！！激動時別忘記發郵件確認彼此聯繫方式呀。

Hi ***,

I'm so glad to hear that you'll be in China soon, and hope to have a face-to-face meeting with you!!!

Could you pls give me your time schedule and cell phone number? We'll arrange to pick you up from the airport!

My cell phone is ***. Pls call me if any questions. Thank you!

Kind regards,
***
 

十：客戶嫌貴砍太低，不得罪客戶的議價技巧

客戶給你的價格太低做不了，給他可以選擇的方案，逆轉情勢。

Dear kelvin,

Thank you for your kind mail! But unfortunately, this price also unworkable for us.

I sincerely hope to have business with you, pls realize our position. 2 suggestions as below:

1) everything keep the same, EUR2.45/pc, C&F air Stockholm
2) everything keep the same, EUR2.60/pc, with 3*AAA battery, C&F air Stockholm

Comments, please. Thank you!

Rgds,
C
 

十一：客戶沒有成交，發信維護關係才是頂尖業務

客戶明確給你說他的訂單下給別人了，這時發封信感謝一下吧，生意不成交情在哈。

Hi ***,

Thank you soooooo much for your kind mail! I appreciate!

We sincerely hope to find a way to cooperate with you! If your customer would like to place the order to another vendor, that's ok! But if you have another chance in the near future, pls keep me posted! It's my pleasure to be on service of you!

By the way, will you plan to visit China soon? I really hope to have a face-to-face meeting with you!

Take care! Hope everything goes well!

Thanks and best regards,
 

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無論你是B2B業務還是跨國行銷專員，掌握正確的業務開發技巧與信件模板，都是打開合作大門的關鍵。透過本篇分享的開發信範例與實戰建議，你可以依據不同客群、語言與市場需求，打造出屬於自己的高效開發策略。
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